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彭琪祿老師

 

Chi Lu Peng (Edward) 彭琪祿                           

Associate Professor  

+886-7-381-4526 # 17013

 chilupeng@nkust.edu.tw

Degree:

國立中山大學財務管理學博士 PhD in Finance, National Sun Yat-sen University (2006.09-2011.06), Taiwan

Current Academic Position:

國立高雄科技大學商業智慧學院副教授 Associate Professor, Business Intelligence School, National Kaohsiung University of Science and Technology 

 

 

 

Employment History

  • 義守大學管理學院管理博士班兼任副教授 Feb. 2019-Jul. 2019, Adjunct Professor, PhD Program in Management & PMBA, College of Management, I-Shou University
  • 國立高雄科技大學管理學院副教授 Feb. 2018- Aug. 2019, Associate Professor of College of Management, National Kaohsiung University of Science and Technology
  • 中華大學管理學院科技管理學系兼任副教授 Feb. 2018-Jul. 2018, Adjunct Professor, Dept. of Technology Management, College of Management, CHU
  • 大數據教學群召集人 Aug. 2017- Feb. 2018, Convener, Introductory Big Data, Chung Hua University
  • 博士班委員會委員 Aug. 2017- Feb. 2018, Member, Technology Management Ph.D. Committee, Chung Hua University
  • 中華大學管理學院副院長兼財務管理學系系主任Aug. 2017- Jan. 2018, Associate Dean of College of Management Chairman of Department of Finance, College of Management, Chung Hua University (CHU)
  • 中華大學公共事務處處長 Aug. 2016 - Jul. 2017, Chairman, Public Relation Office, CHU.
  • 中華大學管理學院財務管理學系副教授 Feb. 2016 - Jan. 2018, Associate Professor, Department of Finance, College of Management, Chung Hua University
  • AACSB辦公室執行長,中華大學管理學院於2016年8月通過AACSB認證 Aug. 2013 - Jul. 2017, Director, AACSB Office, College of Management, CHU (CHUManagement received initial AACSB accreditation with 2013 standards in Aug. 2016)
  • AACSB辦公室副執行長 Aug. 2012 - Jul. 2013, Vice Director, AACSB Office, College of Management, CHU
  • 中華大學財務管理學系助理教授 Aug. 2012 - Jan. 2016, Assistant Professor, Department of Finance, College of Management, Chung Hua University

Publication:

Peer Reviewed Articles (9), (SSCI*8; TSSCI*1)

  • Li, YB., GQ. Zhang, TJ. Wu and Peng CL.* (2020), Employee's Corporate Social Responsibility Perception and Sustained Innovative Behavior: Based on the Psychological Identity, Sustainability, 12 (20), 8604.【SSCI】(*Corresponding author)
  • Wei, AP., Peng, CL.*, HC. Huang and SP. Yeh (2020), Effects of corporate social responsibility on firm performance: Does customer satisfaction matter? Sustainability, 12 (18), 7545.【SSCI】(*Corresponding author)
  • Peng, CL., Wei, AP.* ML Chen and WT. Huang (2018), Synergy between R&D and advertising on shareholder value: Does firm size matter? Canadian Journal of Administrative Sciences, 35(1), 47-64.【SSCI
  • Peng, CL., ML Chen, KL Lai and AP Wei,* (2015) Investor sentiment, customer satisfaction and stock returns, European Journal of Marketing, 49 (5/6), 827-850,【SSCI
  • Zeng, ZH., CL. Peng, MC Chen, and CC. Lee (2013). Wealth effects on the housing markets: Do market liquidity and market states matter? Economic Modelling, 32, 488-495【SSCI
  • Chen, MC., CL. Peng, SD. Shyu and ZH. Zeng (2012). Market states and the effect on equity REIT returns due to changes in monetary policy stance. Journal of Real Estate Finance and Economics, 45(2), 346-382.【SSCI】(*Corresponding author)
  • Chen, ML., CL. Peng* and AP Wei. (2012). Advertising, research and development, and capital market risk: Higher risk firms versus lower risk firms, Journal of Business Economics and Management, 13(4), 724-744.【SSCI
  • Peng, CL., M.L. Chen, SD. Shyu and AP. Wei (2011) When is money likely to be smart? Evidence from mutual fund investors in Taiwan, Investment Analysts Journal, Issue.73, 13-25. 【SSCI
  • Wei, AP., M.L. Chen, and CL. Peng (2011). The advertising spillover effect: Implications for mutual fund families, Journal of Management, 28(4), 361-377. 【TSSCI

Computer Skills

Microsoft Excel (VBA), Microsoft Power BI (Business Intelligence), R

Specialization

Applied Econometrics, Financial Management, Investments, Real Estate Finance

Other Affiliations:

Aug. 2017- Present, Reviewer, Public Construction Commission Executive Yuan (行政府公共工程委員會評審委員)

Professional Certification

Microsoft Excel for the Data Analysts (微軟Excel資料分析師)

Honours and Awards:

  • CHU Remarkable Teaching Award 2015 (優良教學獎)
  • CHU Award for Distinguished Teaching 2014 (傑出教學獎) (Top 3% at CHU)
  • CHU Remarkable Teaching Award 2013 (優良教學獎)
  • CHU Excellence in Consulting Award 2013 (優良輔導獎)
  • CHU Remarkable Teaching Award 2012 (優良教學獎)
  • CHU Excellence in Consulting Award 2012 (優良輔導獎)
  • Ministry of Education, Taiwan, Outperforming Substitute Service in Dropout Student Counselling 2012 (教育部獎狀,2012績優替代役)
  • Department of Education, Kaohsiung Outperforming Substitute Service in Dropout Student Counselling 2012 (高雄市政府教育局獎狀,2012績優替代役)
  • National Sun Yat-sen University Distinguished Dissertation Prize for top Ph.D. student in Business 2012 (國立中山大學優秀博士論文獎)

Scholarly and Professional Academic Activities and Service:

University Service

Aug. 2012- Member, Assurance of Learning Committee, Department of Finance, College of Management, Chung Hua University (管理學院院課程規劃委員)

Principal Research and Teaching Fields

Investments, Marketing Finance, Real Estate Finance, Applied Econometrics, Financial Management, Data Visualization, Machine Learning Application

External Research Funding:

2017/8/1-2018/7/31  Ministry of Science and Technology, Standard Research Grant, “Customer Satisfaction and the Disposition Effect,” Total Amount: $423,000

2014/8/1~2015/7/31  Ministry of Science and Technology, Standard Research Grant, “Institutional  ownership and REITs mutual fund performance: Does sentiment matter?” Total Amount: $333,000

2013/8/1~2014/7/31  Ministry of Science and Technology, Standard Research Grant, “Who is smart? Does the smart money effect drive by advertising?” Total Amount: $637,000

授邀校外演講

  1. Invited keynote talk on “Business Intelligence Education & International Certificate,” International Experience and Skills Development Forum, 中華大學管理學院Dec., 2019.
  2. Invited keynote talk on “Business Intelligence and Business Intelligence School,” 國立鳳山高級中學Dec, 2019.
  3. Invited keynote talk on “Offline BI Teaching, Online Learning and Professional Certificates,” 三創教學工作坊,長榮大學管理學院Dec, 2019.
  4. Invited keynote talk on “一門在香山播種,在燕巢發芽的學程中華大學管理學院June, 2019.
  5. Invited keynote talk on “Curiosity will not kill the cat: Self-paced Learning” 義守大學財務與計算數學系May, 2019.                                                                                    
  6. Invited keynote talk on “Understanding about Numbers when Getting Your Hands Dirty” 銘傳大學管理學院Apr, 2019.
  7. Invited keynote talk on “8624108” 義守大學會計系Oct, 2018.
  8. Invited keynote talk on “Building an AoL Mechanism and Review” 長榮大學管理學院Nov. 2017
  9. Invited keynote talk on “AACSB seminar: AoL” 國立台北科技大學管理學院Oct. 2017.
  10. Invited keynote talk on “AoL, Engagement, Innovation and Impact,” 國立高雄餐旅大學校務研究中心Oct. 2017.
  11. Invited keynote talk on “AACSB Peer Review Experience,” 國立中興大學社管學院, Aug, 2017.
  12. Invited keynote talk on “教學品保與持續改善,” 國立台北科技大學管理學院, June, 2017.
  13. Invited Speaker on the session of “Understanding Assurance of Learning and Designing your AoL System” 2017 AACSB Annual Accreditation Conference: Asia Pacific, 泰國曼谷,May, 2017. (with Angela Paladino, Associate Professor, University of Melbourne)
  14. Invited keynote talk on “The Experience of CHU with 2013 AACSB Business Accreditation Standards (2),” 南台科技大學商學院, Jan, 2017.
  15. Invited keynote talk on “AACSB PRT Review in CHU,” 中原大學管理學院, Dec., 2016.
  16. Invited keynote talk on “The Experience of CHU with 2013 AACSB Business Accreditation Standards (1),” 南台科技大學商學院, Oct, 2016.
  17. Invited keynote talk on “Does Market Sentiment Explain Institutional Fund Performance? Evidence from REIT Returns,” 廣州中山大學國際金融學院, 珠海,Sep, 2015.
  18. Invited keynote talk on “You will when you believe,”義守大學管理學院, June, 2016.
  19. Invited keynote talk on “Investor sentiment, customer satisfaction and stock returns,” 東北財經大學研究生院, 大連,Oct, 2015.
  20. Invited keynote talk on “A Story about Poor English,” IMBA, 國立雲林科技大學IMBA碩士學程, May, 2015.

研討會論文:

  1. Deng, Y. CL Peng* and D. Tsang (2017) Market Sentiment Strategies and REIT Mutual Fund Performance, 2017 GCREC, Taichung, Taiwan. (Working paper, University of Singapore)
  2. Deng, Y. CL Peng and D. Tsang (2016) Does Market Sentiment Explain Institutional Fund Performance? Evidence from REIT Returns, 2016 GCREC, HangZhou, China. (Working paper, University of Singapore)
  3. Chen, ML., I. Lai and CL. Peng* (2014) Sentiment, customer satisfaction and stock returns: Higher performance during pessimistic, The 43rd European Marketing Annual Conference, Valencia, Spain.
  4. Chen, ML., I. Lai and CL. Peng (2012) Does advertising affect the investor redemption behavior? Evidence from realized transactions in Taiwanese mutual fund market, Asian FA 2012 International Conference, Taipei, Taiwan.
  5. Peng, CL., ML. Chen and AP. Wei (2011) Advertising, risk tolerance and investor’s behaviors: Theory and evidence from the mutual fund industry, The 2011 World Marketing Congress. Academy of Marketing Science, Reims, France. (SP)
  6. Peng, CL*., ML. Chen and AP. Wei (2010) The effect of advertising on investor's post-purchase decisions: Evidence from the mutual fund industry? The 18th Conference on the Theories and Practices of Securities and Financial Markets, Kaohsiung. Taiwan. (SP)
  7. Peng, CL., ML. Chen, SD. Shyu and AP. Wei (2010) The smart money effect, mutual fund cash flows and investor sentiment. The 18th Conference on the Theories and Practices of Securities and Financial Markets, Kaohsiung. Taiwan. (SP)
  8. Peng, CL*., ML. Chen, SD. Shyu and AP. Wei (2009) When is money likely to be smart? Evidence from mutual fund investors. 證券市場發展季刊:資產管理研討會, Taipei. Taiwan. (SP)
  9. Chen, ML. and CL. Peng* (2009) Marketing, innovation spending and investment risk. 2009 International Conference of Taiwan Finance Association, Taoyuan, Taiwan. (SP)
  10. Peng, CL*. JS. Lee and SD. Shyu, (2008) The difference in the momentum effects of overperforming versus underperforming stock returns using quantile regression. 8th Accounting and Finance Conference, Xiamen University, China. (SP)

獎項

1. 2012 中華大學優良教學獎

2. 2012 中華大學優良輔導獎

3. 2013 中華大學優良教學獎

4. 2013 中華大學優良輔導獎

5. 2014 中華大學傑出教學獎 (Top 3% at CHU)

6. 2015-16中華大學優良教學獎

訪問學者

  1. Visiting Professor, School of Economics and Management, Teaching Managerial Economics in MBA, Assumption University of Thailand (ABAC), Thailand (Nov., 2016).
  2. Visiting Professor, Desautels Faculty of Management, McGill University, Canada (April, 2016)
  3. Visiting Professor, Desautels Faculty of Management, McGill University, Canada (April, 2015)

Others (Technical Reports of Funded Projects)

  1. The 2010-2011 Customer Satisfaction Survey, Kaohsiung Rapid Transit Corporation (KRTC)
  2. The Depreciation Issues of KRTC: The View of IFRS, Kaohsiung Rapid Transit Corporation (KRTC)
  3. 交通部台灣鐵路局財務重整服務計劃 (2014)管理科學學會

 期刊論文審查委員

  1. International Marketing ReviewSSCI
  2. Investment Analysts JournalSSCI
  3. International Journal of Environment Research and Public HealthSSCI
  4. Emerging Markets Finance and TradeSSCI
  5. Management Decision SSCI
  6. Journal of Business Economics and ManagementSSCI
  7. Journal of Management TSSCI
  8. Asia-Pacific Journal of Accounting & Economics SSCI
  9. Journal of Marketing Communications ABDC B-ranked journal
  10. International Journal of Information Technology & Decision MakingSCI Expanded