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Business Intelligence School
National Kaohsiung University of Science and Technology


Contact:
Name: Chi Lu Peng (Edward) 彭琪祿
Associate Professor
Telephone: +886-7-381-4526 # 17013
E-mail: chilupeng@nkust.edu.tw
Address: No. 58, Shenzhong Rd., Yanchao
Dist. Kaohsiung, 824, Taiwan.

Degree:
PhD in Finance, National Sun Yat-sen University (2006.09-2011.06), Taiwan (國立中山大學財務管理學博士)
Current Academic Position:
Associate Professor, Business Intelligence School, National Kaohsiung University of Science and Technology (國立高雄科技大學商業智慧學院副教授)
Other Affiliations:
Aug. 2017- Present, Reviewer, Public Construction Commission Executive Yuan (行政府公共工程委員會評審委員)
Feb. 2019-Jul. 2019, Adjunct Professor, PhD Program in Management & PMBA, College of Management, I-Shou University (義守大學管理學院管理博士班兼任副教授)
Professional Certification
Microsoft Excel for the Data Analysts (微軟Excel資料分析師)

Employment History
Feb. 2018- Aug. 2019, Associate Professor of College of Management, National Kaohsiung University of Science and Technology (國立高雄科技大學管理學院副教授)
Feb. 2018-Jul. 2018, Adjunct Professor, Dept. of Technology Management, College of Management, CHU (中華大學管理學院科技管理學系兼任副教授)
Aug. 2017- Feb. 2018, Convener, Introductory Big Data, Chung Hua University (大數據教學群召集人)
Aug. 2017- Feb. 2018, Member, Technology Management Ph.D. Committee, Chung Hua University (博士班委員會委員)
Aug. 2017- Jan. 2018, Associate Dean of College of Management & Chairman of Department of Finance, College of Management, Chung Hua University (CHU) (中華大學管理學院副院長兼財務管理學系系主任)
Aug. 2016 - Jul. 2017, Chairman, Public Relation Office, CHU. (中華大學公共事務處處長)
Feb. 2016 - Jan. 2018, Associate Professor, Department of Finance, College of Management, Chung Hua University (中華大學管理學院財務管理學系副教授)
Aug. 2013 - Jul. 2017, Director, AACSB Office, College of Management, CHU (CHUManagement received initial AACSB accreditation with 2013 standards in Aug. 2016) (AACSB辦公室執行長,中華大學管理學院於2016年8月通過AACSB認證)
Aug. 2012 - Jul. 2013, Vice Director, AACSB Office, College of Management, CHU (AACSB辦公室副執行長)
Aug. 2012 - Jan. 2016, Assistant Professor, Department of Finance, College of Management, Chung Hua University (中華大學財務管理學系助理教授)

Honours and Awards:
 CHU Remarkable Teaching Award 2015 (優良教學獎)
 CHU Award for Distinguished Teaching 2014 (傑出教學獎) (Top 3% at CHU)
 CHU Remarkable Teaching Award 2013 (優良教學獎)
 CHU Excellence in Consulting Award 2013 (優良輔導獎)
 CHU Remarkable Teaching Award 2012 (優良教學獎)
 CHU Excellence in Consulting Award 2012 (優良輔導獎)
 Ministry of Education, Taiwan, Outperforming Substitute Service in Dropout Student Counselling 2012 (教育部獎狀,2012績優替代役)
 Department of Education, Kaohsiung Outperforming Substitute Service in Dropout Student Counselling 2012 (高雄市政府教育局獎狀,2012績優替代役)
 National Sun Yat-sen University Distinguished Dissertation Prize for top Ph.D. student in Business 2012 (國立中山大學優秀博士論文獎)
Scholarly and Professional Academic Activities and Service:
University Service
Aug. 2012- Member, Assurance of Learning Committee, Department of Finance, College of Management, Chung Hua University (管理學院院課程規劃委員)



Journal Refereeing:
International Marketing Review【SSCI】; Investment Analysts Journal【SSCI】; Journal of Business Economics and Management【SSCI】; Emerging Markets Finance and Trade 【SSCI】; Management Decision 【SSCI】; Asia-Pacific Journal of Accounting & Economics 【SSCI】, Journal of Management 【TSSCI】; Journal of Marketing Communications 【ABDC B-ranked journal】; International Journal of Information Technology & Decision Making【SCI Expanded】

Principal Research and Teaching Fields
Investments, Marketing Finance, Real Estate Finance, Applied Econometrics, Financial Management, Data Visualization, Machine Learning Application

External Research Funding:
2017/8/1-2018/7/31 Ministry of Science and Technology, Standard Research Grant, “Customer Satisfaction and the Disposition Effect,” Total Amount: $423,000
2014/8/1~2015/7/31 Ministry of Science and Technology, Standard Research Grant, “Institutional ownership and REITs mutual fund performance: Does sentiment matter?” Total Amount: $333,000
2013/8/1~2014/7/31 Ministry of Science and Technology, Standard Research Grant, “Who is smart? Does the smart money effect drive by advertising?” Total Amount: $637,000
Publication:
Peer Reviewed Articles (8), (SSCI*6; TSSCI*1, Econlit*1)
Peng, CL., Wei, AP.* ML Chen and WT. Huang (2018), Synergy between R&D and advertising on shareholder value: Does firm size matter? Canadian Journal of Administrative Sciences, 35(1), 47-64.【SSCI】
Peng, CL., CF, Chung, CC, Tsai and CT, Wang (2017), Exploring the returns and volatility spillover effect in Taiwan and Japan stock markets, Asian Economic and Financial Review, 175-187. 【Econlit】
Peng, CL., ML Chen, KL Lai and AP Wei,* (2015) Investor sentiment, customer satisfaction and stock returns, European Journal of Marketing, 49 (5/6), 827-850,【SSCI】
Zeng, ZH., CL. Peng, MC Chen, and CC. Lee (2013). Wealth effects on the housing markets: Do market liquidity and market states matter? Economic Modelling, 32, 488-495【SSCI】
Chen, MC., CL. Peng, SD. Shyu and ZH. Zeng (2012). Market states and the effect on equity REIT returns due to changes in monetary policy stance. Journal of Real Estate Finance and Economics, 45(2), 346-382.【SSCI】
Chen, ML., CL. Peng* and AP Wei. (2012). Advertising, research and development, and capital market risk: Higher risk firms versus lower risk firms, Journal of Business Economics and Management, 13(4), 724-744.【SSCI】
Peng, CL., M.L. Chen, SD. Shyu and AP. Wei (2011) When is money likely to be smart? Evidence from mutual fund investors in Taiwan, Investment Analysts Journal, Issue.73, 13-25. 【SSCI】
Wei, AP., M.L. Chen, and CL. Peng (2011). The advertising spillover effect: Implications for mutual fund families, Journal of Management, 28(4), 361-377. 【TSSCI】
Computer Skills
Microsoft Excel (VBA), Microsoft Power BI (Business Intelligence), R
Specialization
Applied Econometrics, Financial Management, Investments, Real Estate Finance
科技部計劃
年度 補助類別 學門代碼 計畫名稱 擔任工作 核定經費(新台幣)
106 專題研究計畫 (新進人員研究計畫) 行銷 消費者滿意度與處分效果 計畫主持人 423,000
103 專題研究計畫 (一般型研究計畫) 財務 機構投資人持有比例與不動產投資信託基金績效:情緒有關聯性嗎? 計畫主持人 333,000
102 專題研究計畫 (新進人員研究計畫) 財務 誰才是聰明者?聰明資金效果是廣告所引起的嗎? 計畫主持人 637,000

授邀校外演講
1. Invited keynote talk on “8624108” 義守大學會計系,Oct, 2018.
2. Invited keynote talk on “Building an AoL Mechanism and Review” 長榮大學管理學院,Nov. 2017
3. Invited keynote talk on “AACSB seminar: AoL” 國立台北科技大學管理學院,Oct. 2017.
4. Invited keynote talk on “AoL, Engagement, Innovation and Impact,” 國立高雄餐旅大學校務研究中心,Oct. 2017.
5. Invited keynote talk on “AACSB Peer Review Experience,” 國立中興大學社管學院, Aug, 2017.
6. Invited keynote talk on “教學品保與持續改善,” 國立台北科技大學管理學院, June, 2017.
7. Invited Speaker on the session of “Understanding Assurance of Learning and Designing your AoL System” 2017 AACSB Annual Accreditation Conference: Asia Pacific, 泰國曼谷,May, 2017. (with Angela Paladino, Associate Professor, University of Melbourne)
8. Invited keynote talk on “The Experience of CHU with 2013 AACSB Business Accreditation Standards (2),” 南台科技大學商學院, Jan, 2017.
9. Invited keynote talk on “AACSB PRT Review in CHU,” 中原大學管理學院, Dec., 2016.
10. Invited keynote talk on “The Experience of CHU with 2013 AACSB Business Accreditation Standards (1),” 南台科技大學商學院, Oct, 2016.
11. Invited keynote talk on “Does Market Sentiment Explain Institutional Fund Performance? Evidence from REIT Returns,” 廣州中山大學國際金融學院, 珠海,Sep, 2015.
12. Invited keynote talk on “You will when you believe,”義守大學管理學院, June, 2016.
13. Invited keynote talk on “Investor sentiment, customer satisfaction and stock returns,” 東北財經大學研究生院, 大連,Oct, 2015.
14. Invited keynote talk on “A Story about Poor English,” IMBA, 國立雲林科技大學IMBA碩士學程, May, 2015.

研討會論文:
1. Deng, Y. CL Peng* and D. Tsang (2017) Market Sentiment Strategies and REIT Mutual Fund Performance, 2017 GCREC, Taichung, Taiwan. (Working paper, University of Singapore)
2. Deng, Y. CL Peng and D. Tsang (2016) Does Market Sentiment Explain Institutional Fund Performance? Evidence from REIT Returns, 2016 GCREC, HangZhou, China. (Working paper, University of Singapore)
3. Chen, ML., I. Lai and CL. Peng* (2014) Sentiment, customer satisfaction and stock returns: Higher performance during pessimistic, The 43rd European Marketing Annual Conference, Valencia, Spain.
4. Chen, ML., I. Lai and CL. Peng (2012) Does advertising affect the investor redemption behavior? Evidence from realized transactions in Taiwanese mutual fund market, Asian FA 2012 International Conference, Taipei, Taiwan.
5. Peng, CL., ML. Chen and AP. Wei (2011) Advertising, risk tolerance and investor’s behaviors: Theory and evidence from the mutual fund industry, The 2011 World Marketing Congress. Academy of Marketing Science, Reims, France. (SP)
6. Peng, CL*., ML. Chen and AP. Wei (2010) The effect of advertising on investor's post-purchase decisions: Evidence from the mutual fund industry? The 18th Conference on the Theories and Practices of Securities and Financial Markets, Kaohsiung. Taiwan. (SP)
7. Peng, CL., ML. Chen, SD. Shyu and AP. Wei (2010) The smart money effect, mutual fund cash flows and investor sentiment. The 18th Conference on the Theories and Practices of Securities and Financial Markets, Kaohsiung. Taiwan. (SP)
8. Peng, CL*., ML. Chen, SD. Shyu and AP. Wei (2009) When is money likely to be smart? Evidence from mutual fund investors. 證券市場發展季刊:資產管理研討會, Taipei. Taiwan. (SP)
9. Chen, ML. and CL. Peng* (2009) Marketing, innovation spending and investment risk. 2009 International Conference of Taiwan Finance Association, Taoyuan, Taiwan. (SP)
10. Peng, CL*. JS. Lee and SD. Shyu, (2008) The difference in the momentum effects of overperforming versus underperforming stock returns using quantile regression. 8th Accounting and Finance Conference, Xiamen University, China. (SP)

獎項
1. 2012 中華大學優良教學獎
2. 2012 中華大學優良輔導獎
3. 2013 中華大學優良教學獎
4. 2013 中華大學優良輔導獎
5. 2014 中華大學傑出教學獎 (Top 3% at CHU)
6. 2015-16中華大學優良教學獎

訪問學者
1. Visiting Professor, School of Economics and Management, Teaching Managerial Economics in MBA, Assumption University of Thailand (ABAC), Thailand (Nov., 2016).
2. Visiting Professor, Desautels Faculty of Management, McGill University, Canada (April, 2016)
3. Visiting Professor, Desautels Faculty of Management, McGill University, Canada (April, 2015)

Others (Technical Reports of Funded Projects)
1. The 2010-2011 Customer Satisfaction Survey, Kaohsiung Rapid Transit Corporation (KRTC)
2. The Depreciation Issues of KRTC: The View of IFRS, Kaohsiung Rapid Transit Corporation (KRTC)
3. 交通部台灣鐵路局財務重整服務計劃 (2014),管理科學學會。

期刊論文審查委員
1. International Marketing Review【SSCI】
2. Investment Analysts Journal【SSCI】
3. Emerging Markets Finance and Trade【SSCI】
4. Management Decision 【SSCI】
5. Journal of Business Economics and Management【SSCI】
6. Journal of Management 【TSSCI】
7. Asia-Pacific Journal of Accounting & Economics 【SSCI】
8. Journal of Marketing Communications 【ABDC B-ranked journal】
9. International Journal of Information Technology & Decision Making【SCI Expanded】